Functionable, But Fashionable
From the beginning, we’ve placed a very clear, unswerving, emphasis on quality, attention to detail and design. We’re passionate about creating high-quality and stylish dog accessories that are not only functional, but also fashionionable.
Quintessentially British
We proudly handcraft our doggy accessories here in the UK and source our materials from trusted tailors, ensuring only quality fabrics are used.
Dogs Deserve Love
Not every dog is lucky enough to have found its forever home.
That's why we donate 10% of profits to support Dogs4Rescue.
Challenging the stigma associated with rescue dogs, Dogs4Rescue foster abused street dogs.
Every order helps us to help their wonderful team provide street dogs a second chance.
Our Story
Durable. Functionable. Fashionable. Those are the three core components of Wüuf.
I was so excited when I got my first pooch (Penny!), and I couldn’t wait to buy the accessories, the cute coats, and the toys (so, so, so many toys…), but I soon realised most dog accessories are a bit… well, flimsy.
Penny needed high-quality accessories that would reflect her personality without falling apart after a couple of wears.
That’s why I decided to start making dog accessories by hand, so I could take care of every little detail.
I soon realised that I couldn’t be the only pooch owner desperately looking for functionable and fashionable accessories, which is why I decided to launch Wüuf.
Warmest Wishes,
Natasha and Penny